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Mother Meg’s Fine Foods

Creating Mother Meg's Foods

THE CHALLENGE

Dedicated to the art of traditional baking, Mothers Meg’s Fine Foods is based in Queensland’s beautiful Darling Downs. The company has been in operation since 1992, with the current owners in place since 2004. Lloyd Grey has been part of the Mother Meg’s success story since 2001, helping to entice and communicate to the target market just how delicious the products are. We have partnered with them at every stage of their growth journey, initially working with them to completely rebrand and reposition Mother Meg’s to reflect the nostalgia of home baked goods and we continued to connect with Mother Megs regularly to devise, design and deliver strategic communication and packaging solutions for their expanding range of offerings to market.

THE JOURNEY

Lloyd Grey have, over the years, used our extensive Consumer Goods packaging experience to marry Mother Meg’s extensive functionality and aesthetic requirements with wonderful results. We have delivered a variety of packaging and client engagement solutions for their ranges including biscuit tins, cake boxes, pantry packs, pudding packs, special occasion packaging and portion control solutions. This work has been recognised by Mother Meg’s owners as a major contributing factor in them now being ranged world wide – with an enviable client base that includes Harvey Nichols London, Raffles International, Royal Doulton, Country Road, Qantas and David Jones.

THE DESTINATION

The best way to provide you with some great results data from Mother Meg’s is to share with you some information about their 2011 business outcomes. If there is a better 2011 good news story regarding a packaging Gifting Range outcome we are yet to hear it. Despite the supposed consumer gloom, Mother Meg’s experienced their best festive sales figures ever, achieved their best sell through ever with national retailer Myer and secured several new clients in the highly competitive Sydney market.

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Although the process was more complex with the introduction of a third party illustrator, my long term relationship with Lloyd Grey gave me absolute confidence that the team would deliver on the objectives set. Many of our existing retail clients routinely withhold placing final orders until seasonal packaging has been sighted. This year the response by those retailers was fantastic and the figures reflect that. This year’s package design project required a bigger commitment from us than in previous years (financially and time wise) but the results have comprehensively reinforced my faith in the commercial value of good design.

Mother Meg’s Fine Foods