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QSL Annual Report
Annual Reports – more than a Governance tool
An Annual report is a unique opportunity for organisations to share and leverage key strategic information, accurately deliver corporate information to meet corporate governance requirements, assist with repositioning firms with target audiences and drive home key messaging from the annual report period.
QSL is a Queensland based sugar marketing and logistics organisation providing services to the Australian and international sugar market. We have worked with QSL on 2 Annual Reports since 2009 and our most recent work is a great example of how we can develop a compelling Annual Report document that fulfills a greater communications role that just a reporting tool.
This beautiful piece of literature was designed to highlight the value of QSL to their stakeholders after a devastating year for the Qld sugar industry. The selected theme was “Building sustainable business partnerships” and portrayed this logistics and relationships business as a human organisation with highly developed strategic, relationship management and value chain management capabilities. The document focused clearly on the future of the organisation and assisted the audience to leave behind the previous year and focus on the future possibilities of partnering with QSL.