A New Website is Born
Brisbane’s Wesley Hospital recently made a strategic decision to boost maternity admissions through the introduction of some additional clinical resources, a new postnatal environment and day spa services for inpatients. In order to achieve their admission goals, the Wesley needed to reposition their maternity offering as the hospital of choice for expectant mothers, by differentiating and leveraging the overall ‘experience’ rather than marketing the maternity department.
The Wesley engaged Lloyd Grey Design to develop a micro website and compelling brochure to help them achieve this. We worked to develop a bespoke maternity look and feel that complemented the Wesley Hospital brand while communicating the family focus and high standard of care and attention afforded to Wesley mothers and mothers to be.