e-Newsletter March 2013. Welcome to 'Connect.Resonate.' a quarterly newsletter, showcasing our clients and the projects entrusted to us. We love what we do and are passionate in our commitment to creating communication material which builds your business and increases your market share. We look forward to connecting with you to create communications that work.

Rebranding QMI Solutions Brand Animation Brand Alignment Finding your why | Our Approach | Lloyd Grey Design

As a leading business partner for industry and an integrated centre of excellence for the manufacturing sector, QMI Solutions needed a world-class rebranding strategy to align its brand with its long-term business goals. A year in the making, the powerful new brand reflects an insightful process of discovery and embodies QMI’s ‘Journey to Excellence’ mantra.

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Following SignManager’s recent rebranding, Lloyd Grey Design was engaged to create a compelling brand video to showcase the SignManager ‘advantage’. The result is an engaging sales tool, for online or face-to-face use, that succinctly communicates SignManager’s value proposition and unique personality, while creating a compelling argument to engage SignManager.

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InterDynamics is a leading global provider of decision support solutions and software. The company, which offers world-class logistics simulation modelling and fatigue risk management solutions, wanted to review its brand identity and brand architecture, and to create a new website for its 20th birthday celebrations. Lloyd Grey Design helped InterDynamics articulate its unique value to clients and interpreted this in a new visual language.

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AGDA AUSTRALIAN DESIGN BIENNALE
Lloyd Grey Design is very proud to announce its Digital Media Award for a global sales app produced for our client Best Doctors. Produced in collaboration with our digital partner, Cutting Edge, this app has demonstrated our ability to deliver world-class digital solutions.
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A PASSION FOR 2013
At Lloyd Grey Design, we are passionate in our support of charities that benefit those less fortunate than ourselves and the Salvation Army is one of our favourites! We invite you to join us in supporting their 2013 Red Shield Appeal. The Queensland Governor, Her Excellency Ms Penelope Wensley, AC will officially launch the appeal on 26 March. Donations can be made here.

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In the day-to-day management of companies, there is usually a continuous focus on the what, when, where and how of vital projects but little time for pondering why we are doing it.

Successful and innovative organisations in every sector know what they are doing and WHY. The answer and the way it is expressed is the secret to a competitive advantage, more meaningful communication, consistent value decisions, recruiting the right people, strong sales and passionate customer loyalty – qualities of an enduring brand. At Lloyd Grey Design, before we look at the 'what' (eg. website, brochure or logo), we like to ask the question 'why?'

By exploring the 'why' with your executive team through our interactive Brand Discovery Workshops, we can help you uncover and crystalise, your organisation's purpose. Only with this foundation can you get full value from design and marketing initiatives and work towards maximising your business performance. If you want to discover your 'why' and stand out in today's crowded marketplace, please contact Tim Grey.

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