e-Newsletter October 09. Welcome to ‘Connect.Resonate.’ a quarterly newsletter, showcasing our clients and the projects entrusted to us. We love what we do and are passionate in our commitment to creating communication material which builds your business and increases your market share. We look forward to connecting with you to create communications that work.
Connect. Resonate. 02 | Lloyd Grey Design | Enewsletter
Best Doctors Insurance | Brand Strategy | Lloyd Grey Design A cropped in image of the Mother Meg's Fine Foods packaging that won at the QDOS Awards. Designed by Lloyd Grey Design Driving business | Rolo | Lloyd Grey Design In Brief Focus on your brand | Brand review
A photo of Best Doctors Insurance Collateral by Lloyd Grey Design
The power of certainty | Branding Best Doctors Insurance in Latin America

Based in the United States, Best Doctors was founded with one goal – to help people to be sure they receive the best medical care. Although Best Doctors Insurance is well known in the USA, the company needed an integrated brand strategy and member engagement campaign to launch the concept in Latin America and the Caribbean.

During this 14 month project, Lloyd Grey Design developed an extensive suite of marketing material – ranging from member ‘welcome packs’ and forms, through to a website. All items were designed and produced in Spanish and English. Our strategic branding reinforced a powerful message – with Best Doctors, you have absolute certainty.

With our client based in Boston, USA, we modified our working methods to accommodate the 14-hour time difference. Although challenging, this ensured the project ran smoothly around the clock and across the world.

Recognising effective design | QDOS Awards

At the Design Institute of Australia’s 2009 qdos (Queensland Design on Show) Awards, Lloyd Grey Design achieved a Gold Award for Mother Meg’s festive packaging range and a Silver Award for the Ansaldo foyer installation.

The awards recognise excellence in design effectiveness and innovative responses to challenging briefs. www.qdosawards.com

A photo of Mother Meg's Fine Foods Festive Packaging by Lloyd Grey Design
An example of some pages from the website for Rolo designed by Lloyd Grey Design
Driving business through website traffic | RoloLloyd Grey Design has rebranded Rolo Car Hire culminating in the launch of its new website in May this year. Since the launch there has been a 23% increase in traffic, driving up booking rates. The new look has attracted private and commercial clients alike, including the Ford Rally Team, the Birmingham Indoor Cricket Team and Queensland Performing Arts Centre. Any time you need an extra set of wheels contact Rolo.
In Brief

WINDOW INTO OUR WORLD
Lloyd Grey Design's new website is now launched. Find out more about how our visual strategies are designed to help you achieve your business objectives. www.lgd.com.au

BUILDING BETTER BUSINESS
Nicki Lloyd has been appointed as a branding specialist on the audit team of the Queensland Government's creative industries Ulysses program, which works with Queensland companies to create and sustain a competitive advantage through design.

GROWING THE FUTURE
Lloyd Grey Design recently lent a hand in the Spicers Landcare tree regeneration program. Volunteers planted over 1300 native trees and plants in one day.

THE BENEFITS
A brand and communications review is vital to assess your company's brand, brand management and visual communications. It provides focus and insight that can result in better strategic planning, more effective materials and increased revenue. The goal is to ensure you are maximising the value of your brand and making every piece of communication count in building loyalty, recognition and desirability.

If you are considering establishing a new brand, a review will provide an invaluable foundation for developing a profitable brand identity.

THE PROCESS
Lloyd Grey Design has created an easy self-assessment review checklist to get you started. Simply rate your brand and communication as objectively as possible on our interactive PDF form by clicking the appropriate button. It should take less than an hour of your time.

Click here to request Lloyd Grey Design’s Brand and Communications Review checklist.

ASSESSING YOUR RESULTS
The results of your review will speak for themselves – you will be able to see whether you’re leveraging your current brand effectively and to identify where you need to refine or strengthen your brand and communications.

THE NEXT STEP
If you would like to discuss your brand and communications in greater detail to develop more effective visual branding strategies, please contact Tim Grey or Nicki Lloyd on 07 3844 6533.

Emerge. Connect. Resonate.