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  • Website look and feel incorporating abstract photography for deGroots Wills and Estate Lawyers website by Lloyd Grey Design


A Personal and Engaging Experience


de Groots Wills and Estate Lawyers (Brisbane, Sydney) are dedicated to the provision of personalised service to individuals requiring assistance with will or estate matters. A key point of difference for de Groots is their commitment to demystifying wills and estate matters and their personal, genuine, caring approach to working with clients. Lloyd Grey was entrusted with capturing and visually communicating de Groots’ ethos, values and personality via the web.


Lloyd Grey were invited to lead the charge to achieve de Groots’ digital goals by designing and developing a new website for the business. We worked closely with the team at de Groots to capture and effectively communicate de Groots’ purpose, positioning and philosophy. Lloyd Grey then established key brand messaging supported by emotive photography, and a strong, clean website design. The photography concept centres around taking a different perspective and getting very close to the subject – an approach that resonated strongly with the de Groots philosophy. Artful macro photography was undertaken around the de Groots office environment, infusing the photography with a distinct personality.


The result is an engaging site where de Groots’ brand personality is brought to life and portrayed through visual and textural cues. The visual look and feel of the website conveys the empathy de Groots has for its clients. The site was successfully launched on Christmas Eve 2011, and is already demonstrating early success in meeting key business objectives identified by de Groots and Lloyd Grey.

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Adele (LGD Account Manager), and the creative team were great. They worked really hard to make sure our website was delivered on time for our Christmas deadline. Our new website accurately reflects who de Groots is, and allows current and potential clients to make an emotional connection with both the brand and business. I have had positive feedback from the directors and we intend to rollout the tone of voice and look and feel identified by Lloyd Grey throughout all areas of the business over the coming months.

General Manager, de Groots Wills & Estates