Best Doctors iPad App

April 20th, 2012 by ton

THE CHALLENGE Based in Boston, Massachusetts, Best Doctors was founded in 1989 by physicians affiliated with the Harvard Medical School to provide expert medical consultation services. Today, Best Doctors provides its services globally to more than 20 million people, serving large employers, insurance plans, government, and other groups in more than 30 countries. Lloyd Grey

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Dental Members Australia

April 15th, 2012 by laura

THE CHALLENGE Dental Members Australia (DMA) is a dental patient payment management specialist. The owner of this new entrant to the dental payment market was keen to shake up the industry by offering clients something better. Competitors in the Australian market are finance providers and banks but DMA is run by a dentist who understands

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Aesthetic Excellence

April 2nd, 2012 by julie

THE CHALLENGE Aesthetic Excellence specialises in Total Mouth Rejuvenation – a combination of aesthetic dentistry and neuromuscular dentistry that transforms confidence and well-being. As well as creating beautiful smiles, Aesthetic Excellence addresses the underlying problems that have often led to a lifetime of troublesome teeth, headaches and related problems. Dr Anne-Maree Cole who owns Aesthetic

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Attune Hearing

March 16th, 2012 by julie

THE CHALLENGE Attune was a Queensland-based Hearing Services firm originally called Queensland Hearing. Their next strategic initiative was a move into multi-site retail across several states. Consequently they wanted to adopt a positioning that would create a deep emotional connection with both doctors referring to the service and patients requiring the service. Their concern was

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Best Doctors Insurance

March 13th, 2012 by ton

THE CHALLENGE Best Doctors, based in Boston, USA, is one of the fastest growing and most experienced health insurers in the world. The organisation works with the world’s leading medical experts and institutions, helping more than 15 million people in 30 countries to be sure they have access to the very best medical care. Lloyd

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Wesley Hospital

August 24th, 2011 by laura

Brisbane’s Wesley Hospital recently made a strategic decision to boost maternity admissions through the introduction of some additional clinical resources, a new postnatal environment and day spa services for inpatients. In order to achieve their admission goals, the Wesley needed to reposition their maternity offering as the hospital of choice for expectant mothers, by differentiating

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